posthog

Postog just does an amazing job with tone and feel in their marketing: friendly, informal, jokey, yet super competent. There's a sense of friendliness. We're not a classic corporate.

It makes me think of what I would like for Flower Show. Not necessarily the same tone, but the fact that it has a strong tone and flavour. I think for Flower Show we are so passionate about Markdown because it is about simplicity, freedom, and publishing stuff, like being able to share ideas and really why we're so interested in Flower Show and Markdown.

It is about creating insight and sharing insight and knowledge bases. What we really care about is not even making money, but about building a platform that allows you. Why do we care about you owning your content? It's not even about that. It's about if you put stuff in simple formats, people can do all kinds of things.

Here's a nice example of the tone …